CNN has lost a whopping 67 percent of their viewers since former President Donald Trump left office – just as he once predicted.
CNN star anchors Don Lemon and Brian Stelter have been among the hardest hit.
You may recall that Lemon “rebranded” his show a couple of weeks ago to stir up a little excitement. He concluded his long time show by telling viewers, “It’s been really, really great. This is the last night that will be ‘CNN Tonight with Don Lemon.’ So, I appreciate all the years of ‘CNN Tonight with Don Lemon.’ But changes are coming. And I will fill you in.”
His strange message created quite a stir on social media. But his fans worried needlessly. Because the next morning, he posted the following message on Twitter: “Didn’t mean to set the internet on fire. What I said last night was true, CNN Tonight with Don Lemon is no more. I’ll be back on Monday with my newly named show Don Lemon Tonight.”
NewsBusters’ Nicholas Fondacaro called it a “bland rebrand.” He wrote: “So, CNN and Lemon tried to pull off a ridiculous media stunt to get people to tune into his show again. … What a joke. This is CNN.”
It was hardly worth the trouble. According to Fox News:
Lemon’s viewership has seen a steep decline since the beginning of the year, when his show averaged 3.48 million viewers during the week of the Capitol Hill riot that took place back on Jan. 6, marking a whopping 77% decline.
“Don Lemon Tonight” averaged a measly 816,000 viewers in his 10 pm ET timeslot from May 17-21, which is an 11% decrease from Lemon’s final week of “CNN Tonight,” which averaged 898,000 viewers from May 10-14, according to Nielsen data.
Lemon can commiserate with his colleague Brian Stelter. Fox reports:
CNN’s left-wing media pundit Brian Stelter managed to set a yearly low yet again as viewers continue to ignore “Reliable Sources.” Stelter has delivered eight-straight telecasts that failed to draw one million viewers and the May 23 edition hit rock bottom when it averaged only 763,000 viewers for a 2021 low.
Stelter has found it difficult to attract viewers during the Biden era. The liberal pundit claims to “examine the story behind the story” but perhaps he should probe what happened to his audience as he hemorrhages viewers at an alarming rate. Fox News’ “MediaBuzz,” which is Stelter’s direct timeslot competition, beat the CNN media show by a whopping 52 percent.
Over the same period, Fox News’ viewership has fallen by 12 percent and MSNBC’s by 49 percent.
To be fair, there was a lot going on in early January. We had the Georgia special election and the Capitol riot. People were following the news more closely. We also had cold and inclement weather across major parts of the country which kept people indoors. These factors may explain the 12 percent drop in Fox viewership, but the 67 and 49 percent nosedives sustained by CNN and MSNBC, respectively, are a different story.
The absence of President Trump accounts for a good portion of those drops. Fox News’ media analyst Joe Concha put it best. “To CNN, he was their Tony Soprano, and when you take Tony off The Sopranos, there isn’t much reason to watch the network.”
But putting that aside, maybe Americans are simply tired of being lied to every day. I sometimes tune into CNN or MSNBC to hear what the other side has to say and I come away angry. Their anchors and contributors have long ago abandoned the practice of real journalism. It’s like being stuck inside a giant liberal echo chamber.
CNN and MSNBC both spent well over two years hawking the Russian collusion story only to see their whole narrative fall apart. They ran through the same exercise with Stormy Daniels, Brett Kavanaugh, Trump’s phone call with the Ukrainian president and a host of other stories only to see them all end with a great thud.
Over the last few weeks, viewers are seeing these networks completely reverse themselves on the Wuhan lab leak theory. For over a year, they’ve been calling anyone open to the idea that the virus escaped from the Wuhan Institute of Virology a conspiracy theorist.
At a certain point, even former network “stars” lose their credibility.
Cable News Ratings Sunday May 23
1⃣Fox News 129,000 1,015,333
2⃣CNN 163,667 708,333
3⃣MSNBC 47,667 383,333 pic.twitter.com/YfqfRoNNG8
— RoadMN (@RoadMN) May 25, 2021